Movitec’s participation in the EAM Annual Sales Meeting is a consequence of our commitment to internationalization and the exchange of advanced knowledge. We would like to explain in detail what our contribution to this meeting was and the practical consequences of it.
Movitec’s participation in the EAM Annual Sales Meeting: the highlights
The EAM Annual Sales Meeting is the annual meeting held by the company’s parent company. During 4 days, this year in Florida (USA) EAM Mosca Corporation brings together all the companies that are part of the group, including Movitec. Movitec was represented at the highest level by CEO Víctor Teixiné and Sales and Marketing Director Carles Jurado.
It should be noted that EAM Mosca Corporation, based in Pennsylvania (USA), is one of the international leaders in the manufacture of strapping machines and has more than 40 years of history. In addition to its expertise, it is also an example of productivity and efficiency, as it is present in the Americas, Europe, Asia and Oceania and has sold more than 25,000 machines during its history. For us, it is an honor to be part of this team and to share valuable experiences and information.
It should also be noted that the United States has been a strategic objective for us. Strengthening ties with the EAM Mosca Corporation is important to us, and our participation in the EAM Annual Sales Meeting shows that we have achieved this.
This visit was actually a consequence of the one made by the directors of EAM Mosca Corporation to our Lleida facilities recently. Participation in this event has been very fruitful, and it was possible to focus on three important areas, which are as follows:
Movitec presentation in the U.S. market
Firstly, thanks to our participation, we have become known in the U.S. market. We are a company with a global vocation and our objective is to introduce our stretch wrappers in a market with great growth potential.
To this end, we were able to take part and point out several aspects related to our articles. Firstly, what we do, secondly, our know how and, finally, the importance of having automatic ring wrapping machines at the end of the line. We are aware that we offer added value and we wanted to show it to a specialized audience. We have had the opportunity to describe not only the technology of the machines, but also their operation, performance and advantages.
Our commitment to the U.S. market is for the future, so this launch was very important for us. Not only did we raise awareness of Movitec, but we did the same with Movitec Americas. For this reason, we consider the participation to have been of great value.
Movitec’s presentation obviously has a motive: to boost our sales. Our presence at the event has allowed us to establish fruitful contacts that, we hope, will materialize in the coming months.
It is not just a matter of explaining the advantages of our products. Thanks to this event we have explored stable marketing options, so we are very satisfied with the results we have obtained. The opening of new sales channels and prospecting for new sales opportunities is one of our main objectives.
Making ourselves known and generating trust is fundamental to increasing our sales, and this has been achieved. For this reason, we are committed to being present at this and other global events.
Defining future strategies at the EAM Annual Sales Meeting
The EAM Annual Sales Meeting also served to establish our future strategies. We know that the commitment to technological improvement and entry into new markets must be sustained over time.
Participation in the event is in itself a strategic commitment, but it has also helped us to define strategies for the future. And this includes different areas: commercial, marketing and technological. In short, to plan what we can achieve in the medium and long term. To this end, our presence at an event in one of our growth markets is central.
It goes without saying that, in order to set a strategy for the future, we must have good information; without it, it would not be possible to define a realistic strategy. And this is precisely what we have achieved with our participation in the EAM Annual Sales Meeting.
Team Building Activities
The event was an opportunity to carry out Team Building activities and, in this way to strengthen ties. We have created a community and we have focused on the following issues:
- Establishment of stable communication channels. In this way, we are committed to a horizontal exchange of information that will result in better business. Not surprisingly, we are fully aware that cooperation is essential today for knowledge flows to work.
- Synergy approach. We are aware of the power of teaming up with EAM Mosca Corporation, which is why we place so much importance on this point. In some cases, we can take part in joint activities for mutual benefit. We must point out that this has been achieved, and in an obvious way.
- Comparison of strategies, challenges, results, desires and challenges, among other data. The exchange of information was productive and of practical use. This is the practical way to know how we can collaborate.
Teamwork is the future, in the sense of sharing information in a network and, in this way, being more productive. Therefore, we are very pleased to have created a community.
Our commitment to the future
Our participation in the EAM Annual Sales Meeting has been a turning point for us, and in Movitec we are eager to improve in order to have the American market as a reference in the medium term. For us it is a strategic decision and we hope this will be the first of many interesting and productive meetings. Do you want to know more about us and what we do? We encourage you to visit our website and get to know us better. We are a reference manufacturer of wrapping machines with a global vocation.